Optimal Buzz
2015
Commercial
Client: Helsedirektoratet, SiT
The commercial aired on TV2 for the first time during the easter of 2015, but has made an annual appearance every Christmas and Easter since.
Written and Directed by: Sindre Johnsen
Director of Photography: Kristoffer Bergersen
Producer: Christine Berntzen
Editing/Color/VFX/Graphics: Sindre Johnsen
Music: Kadie Elder – First Time He Kissed a Boy (FindaFon Remix)
Previz
Originally this was meant to be a 1 minute oner but due to restrictions from the TV network it was decided to edit it down to a 30 second spot.
Lighting Diagram
Shot in 300 fps it was quite a challenge to light the space and find high quality lights that didn’t flicker. In the end we opted for ceiling mounted kino flos, where it was possible to hide. And some massive 10k stage lights that we could shoot through a reflector or bounce in the ceiling to get some fill light
